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Building Brand Identity

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What do people really know about your company? What would you like them to know? Creating a strong identity for your brand is key to your success in today’s difficult business climate
Despite the importance of brand identity, not every company knows how to build a good image. In fact, there are entire marketing textbooks devoted to this one proposition. What comes first? Some serious thought. You need to be able to articulate your vision for the company, then you can start building on that.


While there are lots of different ways to build your brand identity after you’ve developed it, there are some fairly simple ways to tackle it as well. Creative consistency is the key across all of your marketing materials. You can’t neglect even the smallest detail, like your barcodes or even mailing labels.
Let Mercury Labels help. We have a host of products designed to help you further your brand’s identity. Here are just a few you may want to consider:

• Personalised Printed Tape: We offer a large selection of printed tape, all of which comes in various thicknesses and styles to help further your brand. Even if you just use your company logo or your website, you’re going to get a look your customers will love. Feel free to take it one step further with added information to help promote new marketing campaigns.

• Printed Labels: Whether you’re looking for a single colour or full colour labels, we can help. We offer a wide varity of choices for organisations just like yours including address labels, UPC barcode labels, or even product labels with any details you like on them. All of this variety adds up to one thing for your business – serious brand identity.

• Integrated Labels: If you’re ready to take your online order invoices or online dispatch notes up a notch, it’s time to think about customized integrated lables. We offer the right choices to give you a truly professional image and help you stand out from the crowd.

With the products you need in stock every single day, we’ll help you build your brand’s image across the board, and that can only mean one thing for your customers – a better experience. To learn more, contact us today.

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