Mercury Labels Blog
Printed tape & Labels, a cost effective way to advertise!
Does advertising your business really work? Well the answer of course is yes. However advertising can be costly and the gains of which are not really measurable against the money you have shelled out. The usual suspects of places to advertise is well documented, such as magazines, bill boards, TV, radio and all manner of social media sites, all of which work, some of which work better for some than others, although some advertising platforms can be extremely costly.
So, what would work best for your business and the products you supply? Maybe none of the above advertising platforms would be suitable for you, or maybe your business funds can not stretch to this level of advertising. Have you ever thought of branding your products with your own business advert? This can be achieved at very low cost and is extremely easy to set up.
Printed Tape and Printed labels are a cheap option for getting your products and brands known and easily recognisable to the eye. You may be sending goods out to your customers and not even recognise how they are seen and perceived by your clients, so ask yourself, are your products branded? Are the boxes you ship in branded or personalised? If the answer is no, then maybe this is an area of advertising your business that needs to be addressed. There are two solutions to this issue that are not only cost effective but give immediate identity and branding to your products, or your service, whatever your area of business maybe.
Firstly we can look at printed tape. Custom printed tape can be printed in a single colour or anything up to full colour print on a white, clear or buff background. The print and details can contain anything you require, from a simple logo, product information, your web address and telephone numbers and quite often we manufacture printed tape with re order details too. You can buy rolls of printed tape at very low cost and you don’t have to think about it again, simple seal you packages, goods and products up with it and let it do the job of branding for you.
Secondly, the other option you may want to look at is printed labels. Self adhesive labels with a custom print can give your products a really great ‘up lift’ in there appearance. The details you can have printed on your personalised labels are endless, from product codes, re order information, addition product information and obviously your business details to mention a few. Again the printed labels we produce for many of customers are low cost and give a high end quality look to your goods.
In short, you don’t need to worry about a great dent in your budget to achieve low cost advertising and product branding, just consider the benefits of Printed labels and printed tape.
For further information on any of these products, please get in touch or leave us a comment below, we would love to hear from you.