How to Choose Labels That Help Sell Products

Posted by : Mercury Labels Ltd on Tuesday, November 8, 2022 in Choosing Your Labels.

Coming up with a killer product idea
(and even presenting it in attractive packaging) is not enough to guarantee its
success. Before presenting it to your target audience, you need to decide on
the perfect type of label to deliver that all-important first impression.

Contrary to popular belief, no label
material or design is suitable for all purposes. Different materials and
designs have their unique points of appeal and invoke different responses from
different audiences.

This is something that must be taken
into account when looking to present any product in the best possible light.
Depending on what you are selling and whom you are selling it to, one type of
label could be far more appropriate and effective than another.

To put things into some kind of
context, here are just a few of the different types of label options available
and how they could help you sell more products:

1. Keep it Simple

If you want the information and
imagery on your product label to speak for itself, the best approach is to keep
things simple. Oftentimes, opting for a classic matte white finish and a
standard square or round shape is the way to go. There’s a time and a place for
super-elaborate, reflective or holographic labels, but there is also a time for
keeping things simple. Again, it depends entirely on the type of product you
are selling and whom you are selling it to. But if the information on the label
is more important than the label itself, err on the side of simplicity.

2. Understated and Elegant

Likewise, you may want your customer
to focus their attention on the rest of the packaging and the product, rather
than paying too close attention to the label. In which case, the best approach
is to choose a label that is practically invisible. You could choose a colour
for your label that is practically identical to the colour of your packaging,
or a complementary hue that doesn’t ‘pop’ too loudly.  A classic example of this would be a basic
brown paper label on the glass container of a colourful scented candle,
ensuring maximum attention is focused on the product itself.

3. When Durability Counts

Some products are inherently forced to
withstand more challenging environments than others. For example, anything that
needs to be stored in a refrigerator or freezer will be exposed to extremely
cold temperatures, rapid temperature changes, and very high humidity. For
products like these, you need to choose a label material (and a printing
method) that ensures maximum durability. Irrespective of the simplicity or
complexity of the label’s visual design, what matters most is ensuring it
doesn't degrade or deteriorate due to atmospheric conditions.

4. The Clear Choice

What’s great about clear labels is the
way in which they make it look like the information they contain is printed
directly on the product or packaging. This can be great when you want a product
to speak for itself, or when you use the same types of generic containers for
large quantities of products. For example, in the case of glass jars and
bottles, a run of clear labels can be just the thing to make a broad range of
products placed in the same containers look completely different.

5. Natural and Sustainable

More consumers than ever before are
placing heavy emphasis on products that are sustainable. Not to mention,
packaging and labelling processes that are environmentally friendly. This is
particularly important for businesses that want to present themselves as
committed to environmental concerns. Either way, demonstrating a commitment to
sustainability with eco-friendly packaging and labelling will almost always
result in improved product sales.