How to Choose the Right Self-adhesive Labels

Posted by : Mercury Labels Ltd on Thursday, September 14, 2023 in Choosing Your Labels.

Take into account the many different kinds of factors when picking self-adhesive labels that will best meet your demands. Making an informed choice can assist you whether you require labels for branding, product packaging, organisation, or any other reason:

Identify Your
Labelling Needs

• Determine the primary purpose of the labels. Are
  they for product packaging, branding, address labels, organization, or
  something else?
• Consider the type of surface the labels will
  adhere to (e.g., paper, plastic, glass, metal) and any environmental conditions
  they will encounter (e.g., exposure to moisture, sunlight, or extreme
  temperatures).

Label Material

• Choose the appropriate label material based on
  your application. Common options include paper, vinyl, polyester, and
  polypropylene.
• Consider factors like durability, resistance to
  moisture, UV resistance, and the surface texture of the material.

Label Size and Shape

• Determine the size and shape of the labels based
  on the available space on the item you are labelling and your design
  preferences.
• Consider any legal or regulatory requirements
  for label size and content (e.g., nutrition facts on food packaging).

Label Adhesive Type

• Select an adhesive type that suits your application.
  Common adhesive types include permanent, removable, and repositionable.
• Consider how long you want the labels to adhere
  and whether they need to be easily removable without leaving residue.

Printing Method

• Decide on the printing method for your labels.
  Options include digital printing, offset printing, thermal printing, and more.
• Consider the complexity of your design, the
  quantity of labels needed, and your budget when choosing a printing method.

Label Finish and
Coating

• Choose a finish that enhances the appearance of
  your labels. Options include gloss, matte, or specialty finishes like embossed
  or textured.
• Consider adding coatings like UV coatings for
  added protection and aesthetics.

Design and Graphics

• Work on the design and graphics of your labels
  to ensure they effectively convey your message, brand identity, or product
  information.
• Ensure that your label design aligns with your
  branding and is visually appealing.

Quantity and Budget

• Determine the quantity of labels you need. Many
  label suppliers offer bulk discounts, so ordering in larger quantities can be
  cost-effective.
• Set a budget for your labelling project and try
  to find a balance between quality and cost.

Supplier Selection

• Research and choose a reputable label supplier
  or manufacturer with a history of delivering high-quality products.
• Request samples or proofs to evaluate the
  quality, colours, and materials before placing a large order.

Testing and
Evaluation

Before mass production or application, test a small batch of
labels to ensure they meet your expectations in terms of adhesion, appearance,
and durability.

Consider
Sustainability

If sustainability is a priority for your brand, explore
eco-friendly label materials and printing processes to reduce your
environmental footprint.

Compliance and
Regulations

Ensure that your labels comply with any legal and regulatory
requirements specific to your industry or product type.

By carefully considering these factors, you can choose the
right self-adhesive labels that not only meet your functional needs but also
enhance the overall presentation of your products or materials.