Why You Should Be Using More Custom Stickers on Your Packages
Posted by : Mercury Labels Ltd on Tuesday, June 1, 2021 in Waterproof and Weather Proof Labels, PPI Postage Labels.
Attempting to come up with engaging, impactful and interesting ideas for marketing products is a challenge. As is the case with many things, taking things back to basics often holds the key to taking a business forward. Uncomplicated and understated they may be, but the use of custom stickers on product packages can be a surprisingly effective strategy.
Heres a few reasons why you should probably consider using more custom stickers as part of your wider marketing and branding efforts:
There is no more affordable branding tool
Custom stickers are consistently effective and influential branding tools, with the added bonus of being uniquely inexpensive; this is why custom stickers and adhesive materials have been used by small and large businesses alike for generations.
Particularly when compared to more ‘conventional’ approaches to branding and packaging, designing and printing custom stickers could save your business a fortune.
They can be personalised in limitless ways
The only limitation when designing and printing custom stickers is your own imagination. From shape, size, colour, design, content and positioning, there is limitless scope for experimentation. If graphic design is not your strongest suit, you can always count on the expertise of a skilled label printing company for inspiration.
They are extremely easy to use
Simplicity is another major point of appeal with adhesive branding materials. Assuming your products are already protected with some kind of rudimentary wrapping (a bag, box, carton, bottle etc.), the only thing you need to transform it into a 100% unique and eye-catching item is a custom label.
This can subsequently streamline and simplify all aspects of your branding and packaging activities from start to finish. It can also massively reduce your product packaging and branding costs, enabling you to use comparatively simple packaging and bring it to life with your own custom labels.
Adjustments and improvements are easy to make
If at any point you change your mind about any aspect of your label design, making modifications and improvements could not be easier. You simply alter the graphic design (or have the pros take care of it on your behalf) and commission a new run of labels at the same low price.
Speaking of which, short runs are also perfectly possible with the latest digitally printed labels. This can be extremely useful when running limited time promotions or offers.
They can be used just about anywhere
Lastly, custom labels can be produced using a wide variety of durable and hardwearing materials, with equally versatile adhesive coatings; this enables them to be used on just about anywhere you can imagine, making them suitable for all different types of products.
From freezing temperatures, moist environments or easy-peel labels that leave no residue behind, your labels can be customised to suit your exact requirements. All with the added bonus of significantly reducing your product packaging and labeling costs, while boosting the appeal of your products to your target audience.
