Choosing the Right Type of Label for Your Printing Needs

Posted by : Mercury Labels Ltd on Wednesday, July 5, 2023 in Choosing Your Labels.

The beauty of bespoke label printing lies in the ability to tailor all aspects of your labels – from the material and design to the tack level – to suit your exact requirements. Whether you're looking for labels to showcase your brand or to make your on-shelf products more appealing, choosing the right type of labels is crucial.

Appearance is one thing, but you also need to think carefully about exactly where and how your labels will be used. What types of materials will be you affixing them to? Do they need to adhere to a smooth or rough surface? Where will the subsequent item be stored or used? Are they likely to be exposed to heat, humidity or any other challenging conditions?

Armed with a list of requirements (based on your intended applications), you’ll find it much easier to order the perfect stickers for your business. Though you’ll still find yourself with several label material options to choose from, each with its own unique properties and points of appeal.

From products for promotional materials to inventory and warehousing, these are just a few of the materials that can be used as the basis for your own custom labels:

Gloss and Matte Labels: Gloss labels have a shiny, reflective appearance that enhances colour vibrancy and gives a professional look. They are ideal for products that aim to capture attention and exude a polished image. On the other hand, matte labels provide a subtle, non-reflective finish, giving a sophisticated and elegant look. Matte labels are often chosen for products that require a more understated and luxurious appearance.

White Vinyl Labels: If you're looking for durability and weather resistance, white vinyl labels are a great choice. These labels are thick and robust, making them ideal for outdoor applications. With a glossy finish, they offer a visually appealing look while effectively protecting your labels against the elements. White vinyl labels are excellent for items that need to withstand harsh conditions, ensuring longevity and clear visibility of your brand.

Textured Paper: Textured paper labels are useful when you want to add a personal touch or write on the labels yourself. They offer a unique tactile experience and lend a handcrafted feel to your products. These labels are an excellent choice for adding personalised messages to products, or for use in inventory and stock management systems.

BOPP (Biaxially Oriented Polypropylene): BOPP labels are renowned for their resistance to moisture, water and oil. They come in gloss or matte finishes; though can also be manufactured in the form of a clear label that allows your product or packaging to shine. BOPP labels are highly versatile and suitable for various applications, ensuring your labels remain intact and vibrant in diverse environments.

Metallic Silver BOPP: For an eye-catching and luxurious appearance, metallic silver BOPP labels could be just the thing. These labels boast all the benefits of the BOPP labels mentioned above, with the addition of a striking metallic silver finish. They make the other colours on your labels pop and add a touch of sophistication to your products.

UV High Gloss White Vinyl: UV high gloss white vinyl labels feature a special coating that makes them completely weatherproof and waterproof. They're specifically designed for outdoor use and in challenging environments, providing outstanding durability while maintaining a glossy, professional finish.

White Premium Sticker: Simple yet hugely versatile, white premium sticker labels are the most commonly used type of labels for roll applications. With a semi-gloss finish, these labels strike a balance between durability and aesthetics. They are suitable for both indoor and outdoor use, with a huge range of practical applications across various industries.

For more information on the potential benefits of any of the above label types or to discuss your labelling requirements in more detail, contact a member of the team at Mercury Labels today.