Creative Ways to Use Custom Stickers for Your Business
Posted by : Mercury Labels Ltd on Thursday, January 12, 2023 in Choosing Your Labels.
Custom stickers and labels can be used
to boost a brand's marketing strategy in a wide variety of ways. Though in all
instances, the goal is essentially the same – to get your brand name out and
about in the open, and to remind your target audience you exist.
There are lots of different ways you
can go about this, when bringing custom stickers into your branding strategy.
Far from simply using standard labels to market your products to customers,
custom stickers can be surprisingly versatile.
It’s simply a case of using your
imagination and considering how to expand your brand marketing strategy with
these simple yet essential supplies.
For instance, here are just a few of
the many creative ways custom stickers can be used to support your business and
its branding efforts:
- Create a Memorable Unboxing Experience
Most products send and received by
post arrive in fairly boring boxes. In
which case, why not set your sights on creating a more memorable and enjoyable
unboxing experience for your customers? You could customise your packaging with
creative labels, or maybe include a bunch of promotional stickers inside the
box with the product. Stickers have long been a high-impact, low-cost ‘freebie’ of choice for businesses of all
shapes and sizes and continue to prove popular among recipients of all ages.
- Brand Disposable/Recyclable Items
If your store, office, or business
premises gets through an abundance of disposable/recyclable items on a regular
basis, why not brand them with custom stickers? Examples of these include
recyclable coffee cups, takeaway food containers, product wrapping and so on –
all ideal to extend your business branding activities. Each and every label
featuring your brand name (and/or logo) helps establish your identity and keeps
you in the minds of your customers.
- Add Branded Stickers to Everything in Sight
Taking things a step further, there
are probably plenty of things in and around your business that could be brought
into your branding strategy. Set your
sights on the kinds of things you would normally overlook – tissue boxes in
waiting areas, hand sanitiser containers, complimentary bottles of mineral
water, leaflets and brochures handed out at reception. These are all the kinds of
things you could emblazon with your custom labels for next to nothing and
transform into high-impact marketing tools.
- Liven Up the Letters You Post
Another great way to boost brand
recognition is to add creative labels or stickers to the letters you post. You can still use the same generic envelopes
you always have, but in this instance liven up a little with your choice of
labels. This way, the recipient knows exactly who the letter is from the moment
it arrives and is given a reminder of your brand. You could also stuff a few promotional
stickers into the envelopes, which the recipient can then do with as
- Removable Window Stickers
It’s worth remembering that each and
every smooth and glossy surface around your business represents a high-visibility
marketing platform in its own right. Removable window stickers can be fantastic
for spreading the word about anything and everything you can think of. Your
latest promotions, new product launches, contests, giveaways, or simple
reminders to leave feedback and reviews. Best of all, removable stickers like
these can be peeled away and swapped out for something on a regular basis,
giving you a dynamic communication channel to tell your target audience
anything you like.
If you would like to discuss your
labelling requirements in more detail or have any questions about the different
types of labels we produce, contact a member of the team at Mercury Labels